Liviu Hariton
PHP Developer
PHP · Backend · APIs & integrations · E-commerce · Databases · Laravel
Résumé
+40 756 922 276 · liviu.hariton@gmail.com · eu.liviuhariton.com
PHP developer with over 15 years of production experience: backend, external API integrations, e-commerce and databases. I work at Quick Sell (Acqua Development) on a SaaS platform for travel agencies, after seven years owning the whole technical side at Novoline Pharm / Minifarm. In September 2026 I also relaunched SYNCDEV SRL, the company I founded.
Professional experience
Sep 2026 – present
Founder
I relaunched the company I founded in 2014. SYNCDEV builds two business software products:
- Harmoniq (HR and employee performance): employee records and leave, performance evaluations based on the company’s own KPIs, internal communication and training;
- ELVPro (vehicle dismantling and parts sales): vehicle and used-parts inventory, a branded online storefront, dismantling records and certificates.
2024 – present
Acqua Development, Bucharest
PHP Developer
Development and maintenance of a SaaS platform for travel agencies, built on a complex codebase with a significant legacy component.
- Building new features and extending existing modules, integrating them into the platform’s existing flows;
- Analysing and fixing bugs, including in legacy code and in flows with multiple dependencies;
- Integrating and maintaining connections to the external APIs of travel service suppliers;
- Processing, interpreting and normalising supplier responses, including availability, rates, rooms, hotels and other travel services;
- Adapting data from different structures and formats so it can be used consistently across the platform;
- Working with different volumes and types of data in MySQL, MariaDB, MongoDB and ClickHouse;
- Using Git for version control and collaboration within the development team.
Technologies: PHP · MySQL · MariaDB · MongoDB · ClickHouse · Git · REST API
2017 – 2024
Novoline Pharm / Minifarm, Tulcea
PHP Developer
I laid the foundations of the company’s web ecosystem and grew it, owning the whole technical side, from infrastructure and server configuration to building, integrating and maintaining the applications.
- Developing and evolving a complex online store integrated with the offline systems used across the pharmacy chain;
- Implementing the mechanisms that exchange and synchronise data between the online platform and the company’s internal systems;
- Developing and running the pharmacy chain’s presentation website;
- Building several websites for product ranges and brands;
- Implementing features and changes driven by the company’s business decisions and needs;
- Administering servers and hosting environments, including configuration, deployment, maintenance and technical interventions;
- Working directly in the terminal and managing infrastructure through cPanel/WHM;
- Administering databases, monitoring applications and continuously optimising the platforms.
Technologies: PHP · MySQL · MariaDB · MongoDB · Git · Linux · Terminal/SSH · cPanel/WHM
Marketing Specialist
Involved in developing and implementing the company’s marketing strategy, with responsibilities in digital as well as in producing and coordinating promotional materials.
- Planning and running online marketing campaigns in line with the company’s commercial goals;
- Managing and optimising promotion campaigns on Google Ads and social media platforms;
- Developing and implementing SEO strategies, and analysing traffic and user behaviour to improve the online presence;
- Managing digital communication through websites, social media and email marketing campaigns;
- Designing the graphics for online and offline marketing materials;
- Coordinating the external suppliers involved in producing promotional materials, print services and logistics;
- Aligning marketing and e-commerce initiatives with the development of the company’s digital platforms.
2014 – 2016
SYNCDEV SRL
Founder
The first stage of my own company: seeing projects not only as a developer but also from the client’s and the business’s side.
- Client relationships, estimating and organising projects;
- Costs, and the decisions it takes to sustain a product or a service.
2013 – 2014
Ellipse Marketing, Bucharest
PHP Developer
Backend development for the company’s internal projects, focused entirely on building and maintaining web application features.
- Developing and maintaining internal projects such as price comparison sites and online stores;
- Implementing new features and adapting existing ones to project requirements;
- Working with relational databases and fitting application logic to each project’s specific flows;
- Finding and fixing problems in the code, and optimising existing features.
Earlier experience (1998 – 2013)
2007 – 2013
International SEO Marketing, Bucharest
PHP Developer
Web development in an agency, on projects of varying complexity and requirements, from presentation sites to custom-built web applications.
- Developing and maintaining websites and web applications for clients in many industries;
- Implementing custom solutions tailored to each project’s requirements;
- Building my first e-commerce projects and gaining experience with online-store features;
- Working on the backend as well as integrating front-end components and managing application data.
Technologies: PHP · MySQL · JavaScript · HTML · CSS
1998 – 2007
Electron M-Bit, Tulcea
Camera operator / Video editor
I started in video production as a camera operator and later moved into editing and post-production.
- Filming and producing video material for various projects;
- Editing and cutting video;
- Preparing the final content for delivery and publication.
Technologies
- Backend
-
- PHP
- Laravel
- REST API
- JSON
- XML
- Databases
-
- MySQL
- MariaDB
- MongoDB
- ClickHouse
- Elasticsearch
- Redis
- Frontend
-
- JavaScript
- jQuery
- HTML5
- CSS
- Bootstrap
- Infrastructure
-
- Linux
- Apache
- Nginx
- Shell
- SSH
- cPanel/WHM
- Tooling
-
- Git
- Composer
Education
2005 – 2009
Bucharest University of Economic Studies
Faculty of Commerce and Tourism
Attended, no degree
1994 – 1998
“Anghel Saligny” College, Tulcea
Electrician: installation, maintenance and repair of industrial electrical systems and automation equipment
Baccalaureate diploma / Vocational certificate
Everyday tools
- PhpStorm
- Navicat
- Termius
- Postman
- Git / GitHub
- SSH
- Todoist
Design & video
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- CorelDRAW
Other skills
- E-commerce
- SEO
- Digital marketing
- Photography / Video
- Graphic design
- Technical communication
- Problem solving
Want to talk? You’ll find me on the contact page